Showcasing the work of emerging photographers, Vernakular has created a line of apparel and accessories that fuses art and fashion.

With its bold graphic images inspired by pop culture, urban landscape, and iconography, Vernakular takes a fresh, and often humorous approach to the ubiquitous scenes and subjects we see everyday.

Four times a year, Vernakular presents a new thematic series each one featuring a different photographer (or group of photographers). All photographers receive royalties for the use of their images.

Vernakular is available online, as well as many stores in the US, Canada, and Japan.