Showcasing the work of independent photographers, Vernakular has created a line of apparel and accessories that fuses art and fashion.

With its bold graphic images inspired by pop culture, urban landscape, and iconography, Vernakular takes a fresh, and often humorous approach to the ubiquitous scenes and subjects we see everyday.

Periodically throughout the year, Vernakular presents a new series each one featuring a different photographer (or group of photographers). Vernakular produces shirts, jackets, wallets, messenger bags, and journal books. All photographers receive royalties for the use of their images.

Vernakular is available online, as well as many stores in the US, Canada, and Japan.