13 years ago Vernakular was born. I sold my first photo-based t-shirt, designed and made in my East Village apartment, at a designer market on Mulberry Street. Even though I didn't sell that many t-shirts that day, I truly believed in the idea and I never looked back. I was simply enjoying the process of thinking about new ideas and creating new products.

We started with t-shirts, then later came stationery products, metal prints, and leather accessories, such as wallets, cardholders, passport holders, and luggage tags.

Now, we have doormats with photos of manhole covers from around the world. And even though we have created a diversified line of products over the years, our main focus remains showcasing the work of independent photographers.

Fast forward 13 years and Vernakular is still going strong. We participated in a multitude of events around the U.S. and sold in stores across the United States, Canada, and Japan. In the last few years, Vernakular has been focused on online sales and direct-to-customer retail events, including ID Pop Shop at Chelsea Market and Real NYC Market, which also happens to be on Mulberry Street, where we first started 13 years ago. Happy Birthday Vernakular!

Thanks to all the people who have supported independent design.

Raoul Calleja

Owner & Chief Everything Officer